Announcing Dr. Steve Vargo to the Prima Executive Team! Click here to read the entire story.


One of the main reasons ODs join Prima is for consulting access to Dr. Neil Gailmard and Dr. Jerry Hayes. However, in three short years, Prima has become much more than just Neil and Jerry answering questions. Your practice now has access to a growing suite of management services including:

Consult with Dr. Neil Gailmard, President:
• Ideas and strategies he used to build one of the highest-grossing practices in the country. 
• How to turn your practice into a cash generating machine while creating more personal free time. 
• The best ways to hire, compensate, and retain employed ODs.
Get advice from Dr. Jerry Hayes, CEO:
• How much staff your practice needs, how much to pay, and how to deal with salary creep. 
• Transition and retirement planning. 
• Estimates of practice value. Buy/sell negotiation support.
Get financial advice from Nathan Hayes, Prima’s Practice Finance Consultant:
• Increasing practice net and improving cash flow with a 3-year growth plan. 
• Benchmarking your practice with Prima Metrics 2.0.
• P & L analysis and OD compensation.
Get staff management support from Lauren Styron, MBA, our HR & Staff Management Consultant:
• Job advertisement creation, employment testing, recruiting, hiring and termination of employees. 
• Determining staff salaries and associated raises, performance reviews and benefits.
• Training and development of staff, office policies, and creation/maintenance of employee handbooks.
Get marketing advice from Lauren Landrum, our Marketing Consultant:
• A full marketing assessment for your practice.
• SEO and online presence, advertising and social media.
• Trunk show planning, internal marketing, and more.
Receive vendor program assistance from Rachel Dornbos, our Vendor Services Manager:
• Program comparison for maximum practice savings.
• Stay informed of member-only vendor deals and discounts to offset your membership dues.
• Onboarding assistance with vendor programs.
Receive member assistance and general practice advice from Elise Talbot, our Member Services Manager:
• Onboarding with Prima, ensuring proper guidance on how to take advantage of all of the resources Prima offers
• General practice management topics.
• Administrative practice operations and procedures.




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Upcoming Meetings:


January 30, 2015

(For Non-Members)
Hyatt Regency
Mission Bay
San Diego, CA

Disney's Grand Floridian Resort & Spa

March 11-14, 2015

Disney's Grand Floridian
Resort & Spa
Lake Buena Vista, FL

Disney's Grand Floridian Resort & Spa

Call 407.939.4686 or click here to book your room at our block rate of $259.

View the agenda here.

View photos from our February 2014 Disney Meeting here!


October 1-3, 2015

Grand Hyatt San Francisco
San Francisco, CA

Hyatt Grand San Francisco

Prima Members Only!

Browse free forms and samples under the Member Resources tab at top!

As another benefit of Prima membership, we maintain a library of forms, policies, and other materials that may be downloaded and modified for use in your office. These forms are provided by Dr. Neil Gailmard and other Prima members who are happy to share this information.

We hope you find these resources helpful, and should you have forms or practice materials that you would like to share with your fellow Prima members, please contact Elise Talbot at 800.668.0599, and we will add your materials.

Clinical Forms – offers a variety of forms useful in the day-to-day management of the practice. Among the samples available are patient history forms, exam and re-test forms, a superbill, and the use of retinal screening.

Staff Management Materials – includes many useful tools to provide assistance on the human resources side of management. Samples include employment agreements for associate ODs, job descriptions, employment ads, staff evaluation forms, and employee handbooks.

Patient Education Materials – these materials specialize in educating your patients about the services provided by the practice and include information about purchasing eyeglasses and contact lens.

Practice Marketing Materials – provides useful tools with ideas and tips for marketing your practice.